"Caso Virgin"
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Date
2023
Authors
Master teacher
Master metodólogos
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UNIACC
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Abstract
En el siguiente trabajo me basaré en el caso tratado en mi portafolio II, en el que analizaré el día en que “Virgin” con su producto “Virgin Cola” desafío a Coca Cola y Pepsi en la llamada guerra de las bebidas cola. Se podrá observar además dentro del desarrollo del trabajo que los conceptos destacados con efecto negrita, son los conceptos pertenecientes al glosario de términos de este portafolio final.
Description
Abstract
I will base this assignment in the case addressed in the portfolio II, in which I will analyze the day in which virgin, with is product “Virgin Cola” challenged Coca Cola and Pepsi in the so-called war of the cola beverages. Furthermore, it could be seen inside the development of this assignment that the concepts highlighted in bolds are the concepts belonging to the glossary of terms of this final portfolio.
Virgin Group is multinational conglomerate found by the British Tycoon Sir Richard Branson in 1970. Is linked with several sectors of the consumerism society. The main characteristic of this group is to use the Virgin brand to commercialize its products, moreover, carrying the identity and image of the brand standardize for all their companies. Their activity initiated in the world of music, when Richard Branson created Virgin Records, and their first release launched in the megastore of the group, “Virgin Megastore” in the 70s in London. Quickly decided to expand their companies and businesses in different areas, which gave place to a great variety of different products and services of the Virgin Group, present in a great number of countries of the world.
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Career
Ingeniería Comercial